企业文化形象的矫正性管理法则（Corrective management rules of corporate culture image）.docVIP

企业文化形象的矫正性管理法则（Corrective management rules of corporate culture image） Inevitably, crisis events can damage corporate culture. Therefore, to study the maintenance of good cultural image in the construction of enterprise culture, we must study the corrective management rules of cultural images. The core of corrective management is to deal with the crisis or problem faced by enterprises, and to follow up the maintenance of their own cultural image. From the point of view of public relations, it is a special field of business PR work. The following analysis of the basic principles of corrective management, limited to the length of the subsequent maintenance of their own cultural image, will be another analysis. First, the hierarchical segmentation rules of corrective management The correction management of corporate culture image is an important part of the public relations management of enterprise crisis events, and its own management work is effectively subdivided at different levels. Crisis, its connotation is harm, accident, emergency means. A crisis event is a sudden occurrence of emergency, unexpected, significant damage to the organizations image and economic interests, or to the survival of an organization. Crisis management is a series of actions aimed at reducing the extent of damage, restoring influence and restoring image. Crisis management should be divided into two levels according to the dichotomy method: the first is the technical treatment. Mainly for the aftermath of the transaction, which has two levels of work, one is technical analysis layer, that is, technical investigation of the incident, scientific identification. The second is the work of the transaction layer, that is, the aftermath of specific matters, etc.; two is pr processing. There are two levels, one is seeking a solution to the crisis public relations planning layer, is mainly to propose an overall solution to the crisis, or public relations perspective on the existing solution advice