价值、价格与满意度的关系（The relationship between value, price and satisfaction）.docVIP

价值、价格与满意度的关系（The relationship between value, price and satisfaction） In the era of Internet economy, consumers have more power and more choices than before. Why are customers willing to give you the money? What reasons do customers have for your repeat customers? Just because the price is low or the quality of the product is not enough, these may just be an advantage. But one thing is certain: the product or service you offer to them has the value that meets their needs, or rather, the customer finds the product or service more suited to their requirements. Customer satisfaction is because they think their pay (product price) is in line with what they get (product value) or more. But now, the market price is not in the clouds, a tearful sale like promotional tricks, participating many enterprises have experienced from the fierce drop to crazy down process, the performance of the most tragic is the color TV industry, we simply fall over each other investment, as if to fight the one thousand enemy since the loss of eight hundred melee battle is the only useful in the marketing strategy. Corporate losses are widespread because of the downturn. Everyone knows that malignant price cuts are low-level marketing competition, but everyone caught in it and unable to extricate themselves. The price effect is obvious, but most have become good times dont last long, with his own petard. The correct way of marketing is not the lower the price, the greater the sales, nor is the money spent as much as possible. Rather, we should make full use of the relationship between value and price, and integrate the methods to improve the satisfaction of consumers. It is with relatively small investment, increase the brand value as much as possible for product or service. At the same time, consumers can enjoy value-added services and meet the demand. McDonalds and KFC is very competitive, but they did not fight at outrance price war. They increase consumer satisfaction by adjusting the relatio