以行销观念看HR（HR in terms of marketing）.docVIP

以行销观念看HR（HR in terms of marketing） The guiding principles of enterprise human resource policy is the highest goal and future business direction of the company, according to the future direction and goal to develop human resources policies and implementation direction of competitive, however, the general principles of human resource planning framework, using the marketing approach to planning rarely, this situation often result in lost thinking of human resources strategy the body of the enterprise, affecting the competitiveness of enterprises. This article intends to discuss the relationship between human resources and enterprises from the point of view of marketing. Theres a joke going on in the marketing world: Sell a dog food company because of poor sales, general manager of the company decided to hold an incentive to promote sales activities, fighting spirit, so he put all the sales office room set in his first, then the general manager started saying: which dog food has nutrition most? Our company.! All salespeople respond.! Which company has the best advertising campaign? Then a general manager to call! Our company.! All the salespeople are responding again! Who is the best sales team in this line? The general manager continued happily! Yes, we are.! All salespeople respond positively! So, since we have the most nutritious dog food, the best advertising, and the best sales team, why dont we sell dog food? The general manager questioned everybody! The guys look at each other to answer after a long silence, said a hiding in the corner of the dog: Wang rather shy! Wang! Because our dogs dont like it! From the perspective of marketing dogs is the customer, when the marketing personnel cannot correctly obtain customer love information, any product promotion will be less effective in any case, no effect, this principle is a basic concept of every marketing personnel; at first glance like this concept and human resources management not what relevance, but stop for