从地摊货到奢侈品谈谈品牌定位（From selling goods to Luxuries talking about brand positioning）.docVIP

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从地摊货到奢侈品谈谈品牌定位（From selling goods to Luxuries talking about brand positioning）.doc

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从地摊货到奢侈品谈谈品牌定位（From selling goods to Luxuries talking about brand positioning）

从地摊货到奢侈品谈谈品牌定位（From selling goods to Luxuries talking about brand positioning） product positioning Definition: the product of an organization under the guidance of a marketing strategy that tries to occupy a particular position in the mind of the consumer Understanding: product positioning is not what you do to the product, it is the discovery of the market Mr. Chen has recently returned to the four year students career working in Fuzhou, taking advantage of the holiday to go in a circle with the University of Minhou City, and Fuzhou saw some constant change over the previous one on brand positioning speech, now for everyone to share. Often in the campus to see those so-called sell genuine CONVERSE canvas shoes stall. The price is very cheap, only about 1/3 of the franchised stores, but the question comes, is it genuine? Maybe, but the odds are small. Because as a positioning in the brand line, especially with a hundred years of history of the old brand, CONVERSE stall will only obliterate their reputation. And those who have the most powerful agents, they take the goods, the factory price should be more than 62% off. Therefore, from the price positioning, I can not tell. For example, the Olympic Games due to rumors that Adidas sales strategy mistakes, inventory of 1 billion products, but have you seen a Adidas store or mall which Adidas counters in the crazy discount? No, because Adidas is positioning itself in order to catch up with Nike, to create the worlds first major sports brands such as group, an aspiring company, money is not the most important, establish a brand image is he most wanted to do. Speaking of Adidas, as a European company, it really into the key U.S. market move is the acquisition of American sports brands -- Reebok, Reebok and Adidas after the acquisition of the end, in order to maintain the original old customers, in the positioning of the product design on it is not a sudden change, but Reebok will be independent a subsidiary of Reebok, to m