从世博标语翻译中的看中西方思维的不同（The difference between Western and Chinese thinking in the translation of Expo slogans）.docVIP

从世博标语翻译中的看中西方思维的不同（The difference between Western and Chinese thinking in the translation of Expo slogans） The difference between Western and Chinese thinking in the translation of Expo slogans Time: 2011-04-22 11:45:02 Author: rank name Hu Wei (2008) generally speaking, the mode of thinking has profound national cultural roots. Translation here is not equal. Cultural differences between China and Western countries: a case study of slogans in Shanghai, World Expo. The underlying meaning of the original slogan. The difference between Western and Chinese thinking in the translation of Expo slogans. Key words: thinking, translation, Expo, slogan I. Introduction Wang Ying (2005), Sapir (Sapir) and Wolf (Whorf) once pointed out that language is not only a tool for thinking and communication, but also a reflection of social culture, and restricts peoples thinking. Thinking on language also plays an important role in Carle. Pulaibulamu believes that mutual understanding between the peoples of the world and not only because of the impact of ethnic language is complicated, to a large extent because of differences in thinking patterns, namely the definition of cognitive origin and organizational coherence thinking approach taken by different hampered (Pribram 1949). Translation is the process of interlingual transformation of information, from one language to another, and translation is also the process of thinking sharing and thinking exchange. Translation activities can be carried out because human beings share a common law of thinking, that is, common thinking, but the mode of thinking is the process of individual choice, evaluation and organization of external stimuli. (Singer, 1971) therefore, thinking also has individuality. It is the individuality of this thinking that leads to the difference in language form and structure of different ethnic groups, thus becoming an obstacle to national communication and an enemy of the process of translation. Then, what are the diffe