乳品企业的中国策——对中国乳业2007年回顾与2008年展望（Chinese policy of dairy enterprises -- a review of Chinas dairy industry in 2007 and its outlook for 2008）.docVIP

乳品企业的中国策——对中国乳业2007年回顾与2008年展望（Chinese policy of dairy enterprises -- a review of Chinas dairy industry in 2007 and its outlook for 2008） In 2007, Chinas milk prices moved forward in attack and defence In 2007, Chinas dairy industry experienced the wind of rising prices, experienced the upgrading of products, experienced the loss before the Olympics, and experienced the trend of public relations activities led by first-line brands. The beginning of the end of 2008, we seem to see the market situation, the market competition will continue to unprecedented fierce, the integration of the industry will also further. Looking back in 2007, the Ming view that Chinas dairy industry has gone from a simple price war to a rational value war. At the beginning of the year, years of debate of the ban on fresh finally concluded, in November the State Quality Inspection Administration also stipulates the definition of fresh milk, although the grad, but eventually the administrative power has played a role in the years; prices began to become a large dairy enterprises have to face things, see with rising costs, production began losses, who can not always survive; since the end of the upgrading of products has become a required course for many enterprises, if not by the new pattern and planning product line, the market is also able to wait for you? Low temperature products as a higher profitability category, has become the focus of competition between large and small dairy enterprises. For the regional dairy enterprises, in 2007 maintained a 3% - 10% growth, but there are still many enterprises at the edge of losses, struggling to become the normal survival. In the first-line brand in attack cities and capture territories at the same time, the incorporation of regional enterprises, if not incorporated, simply their own factories, the market competition has entered the white hot state. Then we look at the market on the various types of enterprises: brands in the busy scale, according