主题公园赢利模式探析（Profit model of theme parks）.docVIP

主题公园赢利模式探析（Profit model of theme parks） Profit model of theme parks Profit model of theme parks 2008-12-20 15:10:23 [Abstract] through the evaluation and analysis of the development of theme parks at home and abroad, the development mechanism of theme parks was discussed. The author believes that the unique tourism culture is the core and soul of the theme park development, and puts forward some suggestions on how to improve the existing single profit model of theme parks. [Key words] theme park tourism culture, a profit model research background of the theme park of our country started late, but the starting point is not low, the success of many typical; they have to shine in our country become rich tourism resources, tourism products, China meets a new force of domestic and international tourists growing tourism demand. Since 1989, Shenzhen overseas Chinese town investment to create a Fairview China scenic area was opened to more than 10 years after the construction business China Folk Culture Villages, window of the world, Happy Valley and other large cultural theme park, have been successful. Large theme park to create a new situation in Chinese, Beijings World Park, Jiangsu Suzhou Suzhou paradise, Zhejiang Hangzhou Songcheng and Hangzhou paradise, Yunnan Kunming Yunnan Nationalities Village and World Expo Garden Hainan, Sanya south mountain cultural tourism zone, Guangxi Guilin rawmand large theme park, have reached a high level. Heilongjiang city in Harbin Province in recent years the snow festival to create a Songhua River snow world, also known as the specific time period of the large theme park, its planning and management level has been broadly in line with international standards. Two, the problem raised more than 10 years ago, along with the theoretical circles of a tourism resources can move (copy) academic discussion, hundreds of tourism theme parks (including all kinds of film and Television City) to tourists. Unfortunately, China tourists have not se