化妆品企业营销的能人与后能人时代（The able man and post able man in cosmetic enterprise marketing）.docVIP

化妆品企业营销的能人与后能人时代（The able man and post able man in cosmetic enterprise marketing） Now on the market, will often see cosmetics companies like this, after a few strokes out products, service personnel, the regional division, the old business a little guidance, training, new business will be scattered out, go to the customer, after a month, statistics, left the performance of automatic fire, no the performance, do not let back. It can be said that this is the most commonly used way of market development for many small businesses. The basic train of thought is to rely on people to promote the market, especially in the hope of able people, to promote the brand. Admittedly, in the early beginning of the development of cosmetics, this is very good, see the effectiveness of the promotion, but over the past ten years, the development of single by manpower to promote the market, have many disadvantages, exposed many problems, even difficult to enforce it, it seems sign on to fight several capable market era seems to have been in the past, personal hero is relatively mature in the market today will end, after the people along with the arrival of the era. First, the current talent, individual heroes can not be used. The able man can not be used, the hero can not be used Whos with that? First of all, the author said that the man of talent refers to the individual can not speak of teamwork, can not be used, personal heroism does not promote the use of. Why? Obviously, this is a collective wisdom, teams, one can only seek their own energy, the collective strength of the people who do not understand, does not have the order reversed? Genius in the role of the team, but do not come out to play, there is no reasonable scientific evaluation wit and operation of the system, depends on individual ability in maintaining talent, genius in the enterprise, barely capable of running, walking, often organized in paralysis, manpanjieshu. I visited several large cosmetics enterprise middle mana