化妆品全国招商省级品牌招会策划思路（Cosmetics, national investment, provincial brands, planning ideas）.docVIP

化妆品全国招商省级品牌招会策划思路（Cosmetics, national investment, provincial brands, planning ideas） National investment / provincial brand planning strategy I. The 6 main factors for improving the success rate of China Merchants Association 1, change the platform of China Merchants association; It is the first consideration that how to make customers come to the meeting. The purpose of the participants is two aspects - learning, understanding, consulting and options. The traditional investment will be the main manufacturers of brand promotion, the teacher only superficially, the lack of system and depth! With competitive system, special training camp as the platform for investment and the name of the organizers, the brand as the organizer of the conference. One can weaken too naked investment to taste; by means of competition training institutions in the industrys influence to attract customers in the competitive system of participants; training courses so that customers really can learn something, dont make the trip, the price increase; 2 、 communicate with the agents in detail, reach a consensus, and achieve the same goal; If the brand agent in the channel model, we must uphold the shared interests, shared responsibility concept of cooperation, full communication, in the general assembly after the introduction of the program the first time with partners to reach a consensus, sincere cooperation! If have different opinions can not be the same, not suitable for the conference, strange bedfellows investment taboo! 3, in the pre session to create a successful terminal template VCR, increase the weight of signing; From the psychology speaking, men are rational, the left brain developed, more sensitive to text, data, logic thinking; women are emotional, right brain development, is sensitive to the pictures, music, touch and vision of things. Seeing is believing, the beautiful scheme is only stay in the listening level! Implementation of the investment will be from auditory to visual c