出口型服装企业如何实现内销的战略转移（How to realize the strategic transfer of domestic sales in export garment enterprises）.docVIP

出口型服装企业如何实现内销的战略转移（How to realize the strategic transfer of domestic sales in export garment enterprises） One of the series of domestic sales for export United wisdom consulting Southern China branch Huang Yan, Bai Yan According to some export clothing business owners said, now remove the brand fabrics, the cost of fees, clothing export profits only 4%, but the same shirt if in domestic sales, corporate profit margins will be 4 to 5 times of foreign trade transactions. In that case, why should we abandon the domestic market? So some flexible foreign trade enterprises began laying domestic outlets. In the country of large and small hanging clothing, export to the domestic brand clothing stores such as bamboo shoots after a spring rain appeared in the streets and lanes. Low prices, coupled with foreign trade brand, so that consumers rush. According to the association of textile and apparel authorities pointed out that, to discover the eyes of domestic trade market discovery, should be the current market pressure to seek a breakthrough recipe. But there are also market participants worried that foreign trade enterprises to develop domestic trade market will inevitably bring domestic enterprises competitive pressures, domestic textile market may face new changes. In the long run, the domestic market is the main support for the development of the textile industry. The export-oriented clothing enterprises is the main processing enterprises, is responsible for foreign brands OEM work, most earned only a very low number of processing fees, do not need to consider the problem of product sales, marketing channels are held in the hands of foreign enterprises. For the typical dumbbell industry such as clothing, the brand and design of the front end and the marketing of the back end are the most value-added links in the whole industry value chain, while the middle production is the lowest profit link. Now many enterprises Mister have noticed this problem, and gradually carry out