凯德天伦世嘉行销策划对策（Cade; Sega Sega; marketing planning; countermeasure）.docVIP

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凯德天伦世嘉行销策划对策（Cade; Sega Sega; marketing planning; countermeasure）.doc

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凯德天伦世嘉行销策划对策（Cade; Sega Sega; marketing planning; countermeasure）

凯德天伦世嘉行销策划对策（Cade; Sega Sega; marketing planning; countermeasure） Cade; Sega Sega; marketing planning; countermeasure Cade Sega Sega project overview: The Cade family is located in Foshan city Chancheng District Sega Fenjiang Road West, Silk Street North, Cade family from Chancheng District, Segas most bustling commercial area of Temple Commercial Pedestrian Street about a kilometer. The region is a traditional old city, and the business, life and education facilities are quite perfect. The Cade family is located in Foshan city Chancheng District Sega Fenjiang Road West, Silk Street North, Chancheng district is the most prosperous business district Temple Commercial Pedestrian Street about a kilometer. The region is a traditional old city, with perfect commercial, living and educational facilities, with excellent community living environment. The project named Kidd Tianlun Sega, family family, Sega, meaning good wishes from generation to generation, the name meaning harmonious conception of life, the happiness of a family union. We will create a social and cultural livable community with south of the Five Ridges cultural characteristics, to realize the urban peoples personal space as well as the family life style. Cade; Sega Sega; marketing planning; countermeasure: The misunderstandings, countermeasures and development direction of real estate marketing planning 3.1, the real estate marketing planning errors Misunderstanding of 3.1.1 Real Estate Company in marketing planning (1) the sales results are the key to success The success or failure of the real estate marketing plan is only the result of sales evaluation, and it does not pay attention to the whole process of marketing, mainly advertising investment. Take Tianjin, the Tianjin real estate market in recent years is very fire, prices go up again, the average price of 3500 yuan / square meters rising to 5000 yuan / square meters. But as house prices continue to rise rapidly, market sales begin to slow down. So,