凯德华玺广告行销实施（Cade marketing implementation）.docVIP

凯德华玺广告行销实施（Cade marketing implementation） Cade marketing implementation Bar Hua Xi project introduction: Cade is located in the east of Beijing, the second ring of Chaoyangmen, the regions rich historical sites, a strong humanistic atmosphere, creating a pure imperial origin of the project. Ritan, nanxincang, Yoshinobu Fu Gong, Liu Yongfu, Dongyue Temple etc. national cultural relics protection units surrounding the distribution, and a large number of traditional Beijing courtyard houses and other buildings, the heritage of the humanities thick site for hundreds of years, showing the Imperial Emperor foot rhyme pulse. In addition to the rich cultural heritage, the location of the project prefix enterprises gathered, has become the golden axis of Beijings economy lies. The major ministries and commissions, including CNOOC, PetroChina, Guohua Power, and other foreign ministries, have gathered here. Modern and traditional, equal attention to fashion and humanity have made the life here a unique cultural trait. Cade; advertising marketing; implementation method: implementation phase 1. advertising companies understand the project and buy object information Only a thorough understanding of the project to create a successful advertising works, advertising companies need to make a thorough study of the products in a project, which includes the surrounding circumstances, real estate project analysis, recent market trends, analysis, community planning, design features, price strategy project location, competitor analysis, consumer survey etc.. The developer will provide much information to the advertising company, but in the grasp of the extent of the project, the most outstanding advertising company will conduct further investigation to have information, only in the thorough understanding of the whole product and consumer, the advertising company will be the next step of work. 2. advertising company Media Project (1) determine advertising objectives. Real estate advertising