学术英语(管理)Unit1I.ppt

Unit 1 Studying Business More Suggestions Researching Choosing a topic ● Get some background information on your topic. If you know very little about the topic you have chosen, you may experience difficulty narrowing it. Having some background knowledge on the topic will help you decide how to narrow your focus. Unit 1 Studying Business More Suggestions Researching Choosing a topic ● Once a broad research topic is determined, develop a tentative focus. Make a list of things you already know about the topic and a list of questions you would like to answer about the topic. From the list of questions, choose those you find most interesting. Homework Presentation of researching—Price targeting Intensive reading of Text A, B and C. Vocabulary Exercises Tips for making a presentation Unit 1 Studying Business Researching Price targeting Why are there so many options? Unit 1 Studying Business Researching Price targeting ● A method to get buyers to pay as much as possible, e.g. Espresso $ Espresso + hot water= Americano $$ Espresso + milk = Latte $$$ Espresso + chocolate paste = Mocha $$$ Cup size: short, tall, grande, venti $ Toppings: cream, vanilla, cinnamon… $ ● Also known as price discrimination Unit 1 Studying Business Researching Price targeting Researching steps Read instructions of Researching Task on Page 14. Work in groups of 4-5 and conduct out-of-classroom research to find examples of price discrimination in different industries. Present your research findings in class next time. Unit 1 Studying Business Presentation Researching Next time, while you are listening to the presentation, practice the speaking skills of Asking for Information / Clarification on Page 20. Price targeting Unit 1 Studying Business Get ready for unit 2 Find out the main points of Text A. Mark the specialized vocabulary and explain them. Underline the collocations you think important. * 项目符号：