打赢没有资源的战争管理（Win the war management without resources）.docVIP

打赢没有资源的战争管理（Win the war management without resources） -- sharing of the kings wine case After a decade of turmoil, huge losses and a lack of public attention, all the stakeholders are watching and all the resources are almost negative. What happens when youre stressed out? In 2010, there was only one road ahead of the sand river and big darhuatong, and to win the war without resources is our second law: First, the concept reengineering -- the thought force is the source of all forces Would win the war do not have the resources, must from the thought and concept planning shahe to wine, must be the flag of Chinese liquor in idea, become the direction of the heart, markets, channels, and capital, can be changed decayed for magical, the enemy without combat, create the opportunity of shahe. For nearly a month, we found a breakthrough in the shahe winery. From the wine-making properties of the sand river, we have discovered that the sand river has been sleeping for a hundred years, giving the spirit of liquor life. Let us perceive shahe love of nature, the deep love into every drop of shahe, love in the wine, drops of my, Thanksgiving consumers, feedback meet - shahe people, government, partners, etc. Love and dedication are the most important values of the wine of the sand river. Based on the high consensus, love and dedication have become the new business philosophy of the new shahe liquor industry. April 9, 2010, a new era of shahe grand opening, pioneering put forward to the quality as the cornerstone, create win-win platform, transfer concept of love and dedication of the brand marketing strategy, marketing mode of the new era of shahe love has to stand out and caused strong repercussions in the industry. In 2010, the love marketing of the new shahe wine industry pushed forward with a clear cut. Together with jiang yuheng, a famous Taiwanese singer, he has formed a trace of love in the hope of the project office of the anhui provincial youth development foundation.