网络外部性下基于不确定环境的竞争供应链纵向结构选择-控制与决策.pdf

第31 卷 第10 期 控 制 与 决 策 2016 年 10 月 Vol. 31 No. 10 Control and Decision Oct. 2016 文章编号: 1001-0920 (2016) 10-1817-07 DOI: 10.13195/j.kzyjc.2015.1267 网络外部性下基于不确定环境的竞争供应链纵向结构选择 刘晓婧, 艾兴政, 唐小我 ( 电子科技大学经济与管理学院，成都611731) 摘 要: 在网络外部性情境下, 考察网络外部性强度、竞争强度和市场风险对竞争供应链结构选择的影响, 分别从制 造商与供应链的角度出发, 识别竞争供应链的纵向结构选择策略和动态演化均衡. 基于制造商的结构选择受市场风 险波动范围和竞争强度的影响, 竞争强度边界和风险的范围依赖于网络外部性强度系数, 在不同的网络外部性环境 下, 竞争强度和风险对制造商的结构选择的影响作用不同; 基于供应链系统的控制结构选择与市场风险无关, 仅与依 赖于网络外部性强度的竞争强度有关. 关键词: 网络外部性；不确定；竞争供应链；纵向控制结构 中图分类号: F273 文献标志码: A Control structure of competitive supply chain under network externality and uncertainty LIU Xiao-jing, AI Xing-zheng , TANG Xiao-wo (School of Economics and Management，University of Electronic Science and Technology of China ，Chengdu 611731，China ．Correspondent ：LIU Xiao-jing ，E-mail ：xiaojingyidu@163.com) Abstract: Under network externality, this paper investigates the impact of network externality, competition intensity and market risk on the choice of the vertical control structure of the competitive supply chain, and addresses the evolution process and the equilibrium of the vertical structure from the aspect of manufacturer’s profit and supply chain’s profit. The choice from manufacturers is influenced by the competition intensity and market risk, which are influenced by the network externalities. When the network externality changes, the competition intensity and market risk play different role in the choice of the vertical control structure. The choice from supply chains is irrelevant to the market risk, which is influenced by the network externality. Keywords: network externali