普林斯顿课程： 商业模式新生代 2010年冬季开课概要1.pptVIP

* * * * * * * * * * * * * * * * * * * * * * Test Hypotheses: Problem Customer User Payer Test Hypotheses: Demand Creation Test Hypotheses: Channel Test Hypotheses: Product Market Type Competitive Test Hypotheses: Pricing Model / Pricing Test Hypotheses: Size of Opportunity/Market Validate Business Model Test Hypotheses: Channel (Customer) (Problem) Customer Development Team Agile Development Test Hypotheses: Problem Customer User Payer Test Hypotheses: Demand Creation Test Hypotheses: Channel Test Hypotheses: Product Market Type Competitive Test Hypotheses: Pricing Model / Pricing Test Hypotheses: Size of Opportunity/Market Validate Business Model Test Hypotheses: Channel (Customer) (Problem) Customer Development Team Agile Development The Pivot The heart of Customer Development Iteration without crisis Fast, agile and opportunistic Break Our “Culture” for E245 Show up on time and stay ‘til we’re done Keep your commitments (in class and out) Step outside if you must call, email, skype, twitter, chat, surf the web, or do anything unrelated to E245 Entrepreneurship is a team sport 80% of your grade depends on working with others What Lies Ahead: “To Do” List Check web site for admission lists attendance is mandatory in session 2 waitlist (if any) will be cleared at beginning of class Form full teams by Session 2 mixer on Thursday, 5:15 at Thornton 110 Team deliverable by next week: Hypotheses for each part of?business model. - Test for whether?your?business is?worth ?pursuing?(market ?size) - Test for each of the hypotheses ? ? - What ?constitutes a pass/fail signal?for?the ?test?(e.g. at what?point would you?say your hypotheses wasn’t?even?close?to ?correct)? * * * * * * * * * * * * * * * * * * * * * * * * * * How Big is the Pie?Total Available Market Total Available Market How many people would want/need the product? How large is the market be (in $’s) if they all bought? How many units would that be? How Do I Find O