北京奥运赛事票务风险管理研究.pdfVIP

北京奥运赛事票务风险管理研究 Part IV describes risk control B. Whether Beijing Olympic ticket sales success, it lies mainly in the contingency plans for risk control, they are described below: to prevent adverse events、to maintains the communication positively with the customer、to guarantee tickets manufacture quality、to reserve tickets and so on. Part V describes risk resume. Once the risk about Beijing Olympic ticket sales appear, it’s necessary to take measures to stop the spread of the situation and to resume the impact as soon as possible，On the other hand， it’s must to find out the reasons and solve the problem immediately, Also it’s necessary to adopt new ticket sales policies and take contingency plans timely to ensure the risk resume speedy. Key words： Beijing Olympics Games; event tickets t; risk management 论文随机验证编号：BT123015377 VI 万方数据 北京奥运赛事票务风险管理研究 目录 1 前言··········································································- 3 - 1.1 选题依据 - 3 - 1.2 选题意义 - 4 - 2 文献综述 ···································································- 5 - 2.1 国内研究现状 - 5 - 2.1.1 体育赛事风险管理研究······························································- 5 - 2.1.2 赛事门票定价销售研究······························································- 7 - 2.1.3 赛事票务风险管理研究······························································- 8 - 2.2 国外研究现状 - 9 - 2.3 概念及其模式 - 11 - 2.3.1 风险概念的一般性解读·····························································- 11 -