新闻传播专业英语课件.pptVIP

Course Content Schedule Concepts and skills Newspaper Magazine Radio Film Television Documentary Advertising and branding TV commercial Practice Creative production skills (print/video/Audio) Production Techniques Video Production Technique Grammar of the Edit Personal portfolio UK students’ work show Main forms of media communication What is newspaper? A newspaper is a publication containing news, information, and advertising. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial（编辑） page containing columns（专栏） that express the personal opinions of writers. Supplementary （补充的） sections may contain advertising, comics（漫画）, and coupons （【商】赠券）. Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live. Despite recent setbacks（挫折） in circulation and profits, newspapers are still the most iconic outlet (出路) for news and other types of written journalism. advertising —— 广告 editorial —— [edi‘t?:ri?l] 编辑的, 主笔的；编者的；主编的 eg.The main editorial in a newspaper.? 报纸的主要社论 columns —— 栏, 专栏(文章); （书、报纸印刷页上的）栏，列 comics —— 连环漫画杂志; （报刊上的）连环漫画栏 Iconic—— [ai’k?nik] adj. 符号的；图标的 journalism —— n. 新闻业 Circulation —— 发行量； What is Magazine? Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions （订阅费）, or all three. Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors（商贩）; or through free distribution at selected pick up locations. Vocabulary Serial: n.连载小说, 电视连续剧，广播连续剧 Periodical : n. （学术）期刊 Glossy : n. 用亮光纸印刷的杂志 Distribution: n. （商品）经销，分销 According to the National Readership Survey, these are the most-read magazines in the UK. This shows rea