从毛驴拉宝马看顾客满意度(国外英语资料).docVIP

从毛驴拉宝马看顾客满意度(国外英语资料) [Abstract] The survival of an enterprise comes from customers, and it is a strategy for every enterprise to pay close attention to customer satisfaction. But in fact, how many enterprises really satisfy customers? From the donkey BMW news to the bank despot clause, this series of events can not help but question the strategic choice and implementation of the enterprise among consumers. What is the reason why companies treat their God like this? Pull BMWs news with a donkey According to City Express reported: in August 30th, the streets of Beijing staged a donkey pull BMW good play. In the west city of Victoria Grand Junction, 3 black donkey quilt good cart, but this car the car is a great reputation BMW 760li, around six or seven people holding a white banner, with black characters exceptionally clear: to solve the quality problems of top BMW who, China consumers seek explanation, in the 3 donkey standing beside a few villagers, they are temporarily hired to pull BMW donkey owner, just waiting for the owner of the BMW order, drive a donkey to go forward. Plot this farce is this value more than 200 yuan of BMW 760li Master Mr. Lin. It is understood that in November last year bought the car, the car at the top level on the market one after another luxury car appeared dozens of fault, after several repairs after failure will not less but more and more (Mr. Lin language), but BMW only recognized this car to repair, and Lin Mr. fix replacement or otherwise disposable vehicle return requirements but refused to agree. To this end, Mr. Lin planned the above scene, and said that if you can not get a satisfactory reply BMW company, he will let 3 donkeys pull the BMW, has been to Hangzhous BMW dealers. City Express reporter in the interview process there is such a paragraph: City Express: so thats it? (return the car rejected) Lin: No, they have commissioned the maintenance company to talk to me, but the maintenance company can only repair it for me. What