产品升级需要品牌提升的硬支撑(国外英语资料).docVIP

产品升级需要品牌提升的硬支撑(国外英语资料) Many enterprises through the first round of low-end products to seize the market, and began a new round of product upgrading campaign, ready to do the product at the same time, prices have also been raised. As a result, a series of problems emerge before the enterprise, and the most typical is the conflict between the product upgrade and the original brand image. To solve the original problem of brand promotion, product upgrades for enterprises could not escape the fate of time soon after the listing of products. Product upgrading and brand promotion Product upgrades for the brand, to a certain extent, can enhance brand image, enhance brand vitality, can effectively prevent brand aging. However, the premise of this role is that brand image can support the scope of product upgrades. If only for product upgrades, not in advance or at the same time to effectively enhance the brand, to ensure that brand image and product positioning balance, then this product upgrade movement is bound to fail. Therefore, product upgrading requires the hard support of brand image promotion. In other words, before the product upgrade, or at the same time must change the original brand image, brand image of the sense of value, sense of scale and other aspects of image building project, to support the needs of product upgrades. Brand promotion strategy Enterprises in the product upgrade before, it is best to carry out brand promotion plan, and then accompanied by product listing, the overall brand image enhancement project. Generally speaking, the promotion of brand image mainly from two aspects: 1, enhance brand connotation. Enhance the brand connotation mainly refers to the original brand recognition system for a targeted improvement, based on the research of the original brand target group and the upgrading of products after the target group, to replace the original outdated brand recognition, brand recognition conforms to the trend of the times and increase consu