中国企业跨国经营的文化准备(国外英语资料).docVIP

中国企业跨国经营的文化准备(国外英语资料) Cultural preparation for transnational operation of Chinese Enterprises Cultural preparation for transnational operation of Chinese enterprises 2008-12-20 15:10:19 Abstract: corporate culture will play a very important role in the process of Chinas corporate transformation towards multinational corporations. Discusses the China enterprises towards the importance of cultural preparation in the process of transnational corporations in two aspects of communication and management from the enterprise construction, philosophy and concept system of corporate culture in cross culture, that cultural factors in business go core factors of enterprise management, the concept of system of enterprises core competence is the enterprise, the enterprise should establish the China with a great effort to perfect corporate concept system, and consciously cultivate cross-cultural managers, enhance their cultural sensitivity and cultural adaptability. 1, the two important aspects of international cultural preparation In the new century, Chinas economy has ushered in a major development opportunity and challenge. This is Chinas formal accession to the World Trade Organization (WTO). Generally speaking, transnational operation is the inevitable trend of economic development after a country joins WTO. Transnational operation will be the inevitable choice for Chinese enterprises to survive and develop in the globalized world economy. At present, in order to adapt to the trend of economic globalization, China government has explicitly encourage qualified enterprises to carry out a full range of overseas investment, the 15th was proposed and determined to play the comparative advantages of Chinese encourage foreign investment and better use of strategic policy of two markets and two resources. In the the second Plenary Session of the 15th CPC Central Committee 1998 chairman Jiang Zemin explicitly pointed out: to actively expand exports at the same time, to be guided and s