《双赢商务谈判技巧培训》(国外英语资料).docVIP

《双赢商务谈判技巧培训》(国外英语资料) Win-win business negotiation skills training [training target] enterprise manager, purchasing department, logistics department, sales manager, marketing department, finance department, sales staff, etc. [training income] take part in this course, and you will master the 10 major utilities for negotiation: 1. Make negotiation plan and work chain 2, the bargaining model 3, price negotiation steps 4. Methods of price and cost analysis 5, the buyer and seller offer principle 6. Demand -BATNA evaluation model 7, with the decomposition method to measure the other partys upset price 8, camera contract and cognitive contrast principle 9, decision tree and sink anchor effect 10, a fundamental solution and red herring tactical strategy [syllabus] First, the principles and programme of action of the negotiations I. The three cardinal principles of negotiation Two, the two types and Strategies of negotiation Three, negotiation style and behavior Four, price leverage principle and seesaw effect Five, negotiations ten / ten do not Six, the five misunderstandings of negotiation Seven, the value balance model of buyers and sellers Eight, the interests of differences lead to negotiations Nine, the five characteristics of business negotiation Case study and discussion Second: negotiation strategy formulation and how to control the negotiation rhythm first First, the seven core elements of negotiation analysis Two, the trading relationship matrix Three, negotiation strategy choice model Four, under what circumstances is not suitable for negotiations? Five, control the negotiation rhythm of the three priorities Six, the four steps of negotiation strategy formulation Seven, negotiations necessary four weapons Eight, the six obstacles that affect the success of negotiations Nine, to prevent the nine loopholes in the negotiations Situational simulation negotiation Third, negotiation, art of war, tactics and Application A war, at every step Two, the defense of a fundam