“以顾客为中心”之真正含义(国外英语资料).docVIP

“以顾客为中心”之真正含义(国外英语资料) Analyze the true meaning of customer centered - change in ideas and innovate in organization Most modern managers recognize the importance of customer orientation in enhancing the competitiveness of enterprises. However, their efforts to win customers often cost a lot of money, but with little success. The reason is that their understanding of customer orientation is too superficial. Fortunately, there are a number of enterprise ideas beyond the development of new technologies, new products and services, through comprehensive organizational change, is almost impossible to emulate the depth of customer orientation. Deep customer orientation is not to buy CRM software to track customer purchases, nor to design cutting-edge new products or even tailor the cars manufacturing processes to customer requirements. It is deeply rooted in the enterprise, about what it is, what it does, what it takes, and how it is proud of it. Deep customer oriented companies are constantly thinking of satisfying customers needs in a better, faster and more convenient way, which ultimately makes customers feel that they cant live without it. No matter what the customer needs to do, with the depth of customer oriented company can win in providing every customer to seek results. Through constant innovation, customer feedback and the application of knowledge, the enterprise will become indispensable. As this relationship grows stronger, the truly sustainable benefits grow. No product or service itself can achieve this effect. The behavior of the company is closely related to the customers behavior. In the long run, customers will dig out more money for the companys more diverse products and services. Customers in this way reward companies and offer them many opportunities for profitable growth. Imagine yourself as a customer. For example, do you want a health plan that adds a little bit of fresh content, or is it willing to maintain a relationship with a health insurance c