“四两拨千斤的艺术”--纰谬称计谋之外乡市场造势(国外英语资料).docVIP

“四两拨千斤的艺术”--不对称策略之本土市场造势(国外英语资料) Many wineries to rally in the local market, spending a huge amount of advertising, the bombing throughout the cast advertising, television, newspapers, artillery and so on, have spent a lot of money, but not to the effect, consumers do not buy it, the product is still unable to move off, the reason is the basic method and campaign campaign was not found, but spent a lot of money but do not. Small wineries in the local market itself has a lot of resources, with many foreign brands do not have the resources and conditions, which are the advantages of asymmetric competition enterprises, enterprises should make good use of these resources, learn strategizing, take a set of strategies, give full play to maximize the effectiveness of resources, the fundamental is to build enterprise and brand in the local pride, let the people of this product is the most suitable wine hospitality. The local market rally, to use the strategies and methods in the enterprise limited funds, to 42 pounds, to spend money to do, to be able to achieve a multiplier effect, the system needs a set of eight years of combat through marketing planning and consulting planning experience, summed up a few local campaign 42 sets of strategies and methods of the jack, for reference. 1, social media campaign of public opinion can reflect the enterprise in the image of society, reflecting consumer awareness of enterprises, grasp the public opinion, the use of social media campaign is an important means of small distilleries in low cost campaign. (1) establish a corporate and corporate public image; corporate public image is refers to the enterprise in its own development under the premise of comprehensive evaluation of the best elements of public impression, it includes the contents of modern enterprise system, the establishment of financial capacity, the rights and interests of employees, investor relations, consumer rights, brand development, crisis management, the social r