外语经贸函电课件unit1.pptVIP

Unit 1 Establishing Trade Relations Why? To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover. No customers, no business, and no orders, no the company. Sources to find a partner Layout of a commercial letter: Letter head: the sender’s name, postal address, telephone number and fax number Date: there are two ways to write the date – (e.g. July 2, 2008 or 2 July, 2008) Don’t use the abbreviation form—7/4/ 2008 or 4/7/2008, Inside name and address: the receiver’s name and postal address Layout of a commercial letter: Attention line: (position: two line spacing above the salutation; purpose: direct to a particular official or department) Attention: Import Dept. Attention: Mr. Smith Salutation: (e.g. Dear Mr. Martin: / Dear Manager,/Dear Housewares Department) Subject line: (position: at the left margin or in the center; purpose: tells what the letter is about) Japanese Cars Re: Your Order No. 728 for 50 planes Subject: Claim No. MA-457972 Layout of a commercial letter: Body: write the body simply, clearly and grammatically Complimentary closings Signature Type the name of the signer, the position of the signer and the name of the company in capitals The name typed and signed should be same and the style of the signature should be same all the time Layout of a commercial letter: Reference initials: the initials of the dictator’s name and typist’s name Encl. (enclosure 附件) P.S. (postscript 附言: avoid it as far as possible. ) Layout of a commercial letter Three styles of a commercial letter: Block style -- the date, salutation, each paragraph and the complimentary closings start from the left margin; Indented style -- the first line of each paragraph indented 5 spaces to the right; Simplified style -- very much like the block style, but the salutation and complimentary closings are omitted. Related vocabulary: gene