宜家品质提升.pdfVIP

•1943 •1947 •1952 •1958 •2012 Plastic Category THE IKEA VISION Plastic Category THE IKEA BUSINESS IDEA •No dream is too big, no home is too small. •SMALL SPACE LIVING Plastic Category •- IKEA Group priority FY12 EVERYDAY PRODUCT AVAILABILITY EVERYDAY PRODUCT QUALITY IWAY is PRECONDITION Plastic Category 共同的价值观 共同的业务模式 Plastic Category “Our suppliers and customers are our best friends. The IKEA Concept is there to shorten the distance between them, in order to provide the best products at the lowest possible prices” Ingvar Kamprad, IKEA founder 供应商和顾客是我们最好的朋友。宜家的理念是缩短他 们之间的距离，从而提供价格低质量好的产品 Ingvar Kamprad, IKEA founder Plastic Category The The The EXPLORATION EXPANSION QUALITY Era Era Era •1979 •1995 •2009 •发现时代 •扩张时代 •品质时代 •Discovering a new low •Expanding in many •Growth, customer satisfaction cost sourcing market. categories and in many lower total cost through quality Starting new suppliers places in China. The super in all dimensions. Efficiency and and learning. low cost country strategy. productivity. Standardisation innovation. Product adaptation •探索一个新的低价的采购 •扩展多种业务领域，并在中国 and development. 市场。开发新供应商，并在 不同的地区扩张采购业务。超低 开发中学习。 价采购国战略