chapter1工商导论.pptVIP

Franchising A licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former’s product, service or method in return for a royalty from the latter. Franchising 特许经营 budding period: the early 1900s, filling stations, car dealerships growth period: since the mid-1960s, paralleling the enormous expansion of the fast food industry Three basic types of franchising: product franchising: licensing for the right to sell trademarked goods purchased from the franchiser and resold by the franchisee, e.g. car dealers, gasoline stations manufacturing franchising: licensing for the right to produce and distribute products, using supplies purchased from the franchiser, e.g. soft-drink bottling plants Chapter 1 Setting up a Business 随着国家和地方经济增速进入新常态，宏观就业压力不减。 　 大学生就业压力依然较大 　2015年就业需求在结构性方面有变化，民营中小企业、二三线城市需求明显上升。”此外，随着国家最近推出的国际经济发展战略，外语外贸类专业需求可能会有所增长。 　　鼓励高校毕业生下基层就业仍然是国家重要的政策导向。 　　同时，国家也积极鼓励高校毕业生自主创业。 　　总体来说，就业形势依然复杂严峻。 随着国家和地方经济增速进入新常态，宏观就业压力不减。 　 大学生就业压力依然较大 　2015年就业需求在结构性方面有变化，民营中小企业、二三线城市需求明显上升。”此外，随着国家最近推出的国际经济发展战略，外语外贸类专业需求可能会有所增长。 　　鼓励高校毕业生下基层就业仍然是国家重要的政策导向。 　　同时，国家也积极鼓励高校毕业生自主创业。 　　总体来说，就业形势依然复杂严峻 国家鼓励高校毕业生自主创业。 优惠政策：税收优惠、小额担保贷款和贴息支持、免收有关行政事业性收费、享受创业培训补贴、有关机构提供免费创业服务、除直辖市外大部分省对毕业生创业落户取消限制等。 　　 2. Forms of business ownership Three basic legal (vs. organizational) forms of business ownership： sole proprietorship (个人)独资企业 partnership 合伙企业 corporation 公司 Factors to be weighed in  decision-making ease of formation liability for business debts control over the operation management expertise available financial resources available taxation policies continuity legal capacity Sole proprietorship A business owned and controlled by one person. Typical examples of sole proprietorships include a local restaurant, a barber shop, a laundry service, and a local clothing store. Proportion of Existing Businesses under Each Form of Ownership Proportion of Business Revenue Generated by Each Form of O