第九章 调查问卷设计.pdfVIP

第九章 调查问卷设计 主要内容 什么是调查问卷； 熟悉调查问卷的设计流程. 1.什么是调查问卷？ 定义：调查问卷是一连串有系统、有顺序的题项或题组的集合。A set of questions designed to generate the data necessary for accomplishing the objectives of the research project. 2. 调查问卷设计流程 2.1调查问卷设计：是根据调查目的，将所需调查的问题具体化的过程 。Translates the objectives into specific questions to solicit information. 2.2 良好的调查问卷设计是科学和艺术的结合 2.2.1调查问卷设计的利益相关者； 2.2.2调查问卷设计的流程。 2. 调查问卷设计 A questionnaire serves many masters. First, it must accommodate all the research objectives in sufficient depth and breadth to satisfy the information requirements of the manager; Next, it must “speak” to the respondent in understandable language and at the appropriate intellectual level; Furthermore, it must be convenient for the interviewer to administer, and it must allow the interviewer to quickly record the respondent’s answers; At the same time, it must be easy and fast to edit and check for completeness; Finally, it should facilitate coding and data entry. Figure 8.1 The Questionnaire Development Process (10) (2) Implementation Data Collection (9) Methods Final Copy (3) Question (8) (1) Response Pretest and Survey Format Revise Objectives (4) (7) Question Obtain Wor