lessonthree大二上.pptVIP

Part One: Warm-upPart Two: Background InformationPart Three: Text Appreciation Part Four: Language Study Part Five: Extension Michael Dell Michael Dell Michael Dell Michael Dell Michael Dell His story of the rise of the company and the strategies he has refined apply to all businesses. The boy was able to turn himself into a multibillion-dollar tycoon in a matter of a few years. His success demonstrates the qualities that have contributed to the dramatic success. The success is the result of his creativity and sweat. Question 1: What is the episode in his childhood? High school year (paras. 8—9) How did he make it? He identified his potential consumers the newlyweds He reached them By copying names and addresses of newlyweds and storing into computer. Dell made customers buy it Special service by sending a personalized letter, and offering a free two-week subscription. He identified the market’s need and boosted into firm. Consumers wanted low-cost computer custom-made to their needs. Dealers wanted to sell more computers from their excess inventory. Dell bought dealers’ surplus stock at cheap price and added features to machines—souped-up models. Question 1: How did he boost into a firm? Question 2: What are the qualities he demonstrated? Question 1: What happened during thanksgiving break in his first college year? His parents asked him to continue his study. Question 2: What happened over spring recess? Dell and his parents made a deal. They agreed that Dell