Unit1EnteringForeignMarkets2.pptVIP

Reading Course in Business English Unit 1 Entering Foreign Markets Key terms 1 进入方式 间接出口 直接出口 许可经营 合资企业 直接投资 中介人,中间商 国内出口代理商 佣金 贸易公司 初级产品 销售队伍 技术诀窍 Mode of entry Indirect export Direct export Licensing Joint venture Direct investment Intermediary Domestic-based export agent Commission Trading company Primary product Sales force Know-how Key terms 2 潜在收益 出口部 仓储 利润/展示/客服中心 销售分公司 销售代表 国外分销商/代理商 专有权;专营权力 贸易展览 软件博览会 potential return export division warehousing profit/display/customer-service center sales branch/subsidiary sales representative foreign-based distributor/agent exclusive right trade show software expo Key terms 3 许可协议 无形资产 (知识产权)许可方 (知识产权)被许可方 许可使用费 专利 版权 商标 净销售收入 licensing agreement intangible property licensor licensee royalty fee patent copyright trademark net sales revenue Key terms 4 所有权股份 过半数股权 主要竞争对手 白色货物(冰箱,洗衣机,被单等等) 企业巨头 国有企业 跨国公司 ownership stake majority share arch-rival white goods corporate giant state-owned company multinational company Key terms 5 独资子公司 成本节约 原材料 投资激励措施 东道国 供应商 贬值的货币 征用 遣散费,解雇费,离职费 wholly owned subsidiary cost economy raw material investment incentive host country supplier devalued currency expropriation severance pay Brainstorming What drive firms to make their moves into overseas markets? Answer for reference Proactive Motivations: (want to go global) 1. Profit advantage 2. Unique products or technological advantage 3. Exclusive information 4. Tax benefit 5. Economies of scale Read text A and find out What are the modes that firms can use to enter a foreign market? What are the advantages of indirect and direct exporting? What is licensing? What are the advantages and disadvantages of licensing? What are the major risks of establishing a joint venture with the local partner? What are the advantages and disadvantages of direct investment? 1.work through independent intermediaries to export products. 2.Companies handle their own exports