Unit1AdvertisingPeriod14学案牛津版必修4.doc

PAGE  PAGE - 2 - Unit 1 Advertising Period 14学案 牛津版必修4 Period 14 Project(1) Developing an ad campaign Originated by Ms Jiang Revised by Ms Xu and Ms Yang Studying task: Learning how to build an ad campaign. Studying aims: Getting a general idea of the text and knowing how to cooperate and do the preject together. Self education（自主学习） Task 1: Read the text carefully and fill in the blanks: Step OneDo a little  eq \o\ac(○,1) and  eq \o\ac(○,2) in advance in order to  eq \o\ac(○,3) your audience.  eq \o\ac(○,4) what the audience alredy thinks.Step TwoDecide what you want the audience to know or think about try to  eq \o\ac(○,5) to the audience in order to get them to  eq \o\ac(○,6) in a certaim way. gather  eq \o\ac(○,7) from your research.Step ThreeUse different  eq \o\ac(○,8) to get your message across,decide what  eq \o\ac(○,9) you want to use to  eq \o\ac(○,10) your audience.Task 2: Reading comprehension (Target Detection) 1. What do you know about an ad campaign? A. An ad campaign id only a single advertisement. B. It’s not very important to know your audience in an ad campaign. C. An ad camporign is a planned programme of advertisements using various rirds of ads to reach a certain audience. D. In an ad campaign you must only employ one medium. 2. What must you Reep in mind when you start a successful ad campaign? A. A clear aim and an audience B. Atlraction to the people C. The benefit of the products and service D. The ways of reaching the aims 3. When yor decide what approach you want to use in an ad campaign, the decision should depend mainly on . A. the people who will buy the products and the service. B. the target audience and which kinds of ads reach that particular group best C. the quality of the products D. what the audience believe 4. The main aim of anti smoking ad campaign is . A.to warn the harm of smoking B. to sh