Unit1advertising-Reading课件（牛津译林版模块3）.ppt

Unit 1;Unit 1 Advertising ;Reading: Advertisements;Contents;Lead-in;4. Why do companies and organizations advertise? What kind of things can be advertised? 5. Can you give some examples of these types of advertisements?;Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.;to sell product;Read the article quickly and answer. 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.;2. What does PSA stand for? Public service advertisements. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives.; Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV.; PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. An ad warning people against smoking is an example of PSA. ; Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television.;2. What is the major distinction between commercial advertisement and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.;3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.;5. Why should we follow the advice in PSAs? Because PSAs are meant to benef