InformationPackmustbereadin.PDFVIP

THIS WEB PROOF INFORMATION PACK IS IN DRAFT FORM. The information contained in it is incomplete and is subject to change. This Web Proof Information Pack must be read in conjunction with the section headed ‘‘Warning’’ on the cover of this Web Proof Information Pack. APPLICABLE LAWS AND REGULATIONS IN CHINA I. THE LAWS GOVERNING THE ADVERTISING BUSINESS (I) Governance of the advertising industry 1. Pursuant to《中華人民共和國廣告法》(Advertising Law of the PRC*) adopted in the 10th meeting of the Standing Committee of the 8th National People’s Congress of the People’s Republic of China on 27 October 1994 and which took effect on 1 February 1995, the term “advertisers” refers to any legal persons, economic organisations or individuals that, directly or through certain agents, design, produce and publish advertisements for the purpose of promoting products or providing services. The term “advertisement operators” refers to those legal persons, economic organisations or individuals that are being consigned to provide advertisement content design, production and agency services. The term “advertisement publishers” refers to those legal persons or other economic organisations that publish advertisements for the advertisers or for those advertisement operators which are consigned by the advertisers. Advertisements shall not contain any false contents or misrepresent to or mislead the consumers. An advertisement should present distinct and clear specifications on the product’s function, place of origin, uses, quality, price, manufacturer, validity period, promises or the contents, forms, quality, price or promises of the services offered. The contents of advertisements for food, wine and cosmetics should comply with the requirements set by the health department and the use of medical terms or ter