2TradeFair.docVIP

Project 3 To Develop a Plan for Participating in a Trade Fair Purpose ?Trade fairs are an excellent way of researching and entering foreign markets and should form a core part of any exporting firm’s export marketing strategy. Trade fairs provide an opportunity for companies to introduce their firms and products to the foreign marketplace and to check out the competition. In project 3, you should prepare a plan for participating in a trade fair for a company. Type：Comprehensive Design Related Knowledge The benefit of trade fairs is that it all happens under one roof, thereby saving you time and money in reaching prospective customers. Good trade fairs will attract many buyers and sellers together at one time and at one place and they therefore represent a concentrated market in which you can gather information, learn about the foreign marketplace and trends in the marketplace, get customer feedback on your export products, identify buyers and/or representatives, learn about the competition and their products and even take orders. Trade fairs differ markedly from one another. The table below provides a broad classification of trade fairs. CharacteristicsType of trade fairOrigin of participantsLocal, regional, national or international trade fairsRange of goods offeredUniversal/general, special interest or industry-specificType of goodsConsumer goods or industrial goodsInvolved associationsChambers, governments, international organizations, industry associations, specialized exhibitions firmsDirection of SalesImport/buying or export/sellingPrincipal TaskExchange, information or promotionForms：Concentrated Demonstration, Simulated Practice, Group Discussion Requirement You are supposed to take a company’s exports as the exhibits and select a trade fair according to the type of the products. To research and analyze the detailed information about the fair through internet, such as the date, the place, application, expenses, etc. To develop a par