0133050866_vc MIS13_CH03_Case3_MaterialsHandling.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 3 INFORMATION SYSTEMS, ORGANIZATIONS, AND STRATEGY CASE 2 Materials Handling Equipment Corp: Enterprise Systems Drive Corporate Strategy for a Small Business VIDEO CASE Systems SUMMARY Materials Handling Equipment Corp. is a small business that sells and services forklifts, cranes, and related machinery. The company faced many challenges from a shrinking market and large competitors moving into its markets, reducing prices and revenue streams, to differentiating itself from other competitors. Using SAP’s Business One ERP system, the company was able to reduce costs, increase revenues and profit margins, offer services it competitors could not, and discover entirely new lines of business to achieve a strategic advantage. L=3:57. URL /watch?v=iIIeze6i90Y CASE Started in Peoria, Illinois, in 1952 as one of the smallest Hyster forklift dealerships in the United States, MH Equipment has grown to become one of the country’s largest and fastest growing material-handling services providers. In 1994, the company was purchased by current CEO John Wieland. Since that time, MHE has grown from a company of 50 employees into an organization comprised of multiple dealerships, over 550 employees, and 27 locations throughout Missouri, Illinois, Indiana, Iowa, Kentucky, Nebraska, South Dakota, Ohio, Pennsylvania, and West Virginia. continued Chapter 3 , CASE 3 MATERIALS HANDLING EQUIPMENT CORP 2 Despite its success and expansion, MHE is still a relatively small company. In