0133050866_vc MIS13_CH09_Case3_Sinosteel.pdfVIP

Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 9 ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE SYSTEMS CASE 3 Sinosteel Strengthens Business Management with ERP Applications VIDEO CASE Systems SUMMARY: China’s state owned strategic resources enterprise Sinosteel Corporation uses Oracle Enterprise Resource Management (ERP) to strengthen its business management and global reach. L= 4:50. URL /watch?v=j5rBGljckjw CASE Sinosteel Corporation (abbreviated as Sinosteel) is a central enterprise under the adminis- tration of the State-Owned Assets Supervision and Administration Commission. There are 76 subsidiaries under the administration of Sinosteel, among which 53 are in China and 23 abroad. Sinosteel’s 2010 revenues (the latest available) were reported to be 186 billion yuan (US $28.7 billion), ranking it as No. 352 among Fortune Global 500 companies in 2010. Sinosteel is mainly engaged in developing and processing of metallurgical mineral resources, trading and logistics of metallurgical raw materials and products, and related engineering technical service and equipment manufacture. It is a large multi-national enterprise with core businesses engaging in resources development, trade logistics, engineering project and science technology, equipment manufacturing and specialized continued Chapter 9 , CASE 3 SINOSTEEL STRENGTHENS MANAGEMENT WITH ERP 2 service, providing comprehensive auxiliary service for steel industry, especially steel mills. It’s pri