郑州会展业的SWOT分析.docxVIP

郑州会展业发展现状的SWOT分析和应对对策  PAGE \* MERGEFORMAT IV 郑州会展业发展现状的SWOT分析和应对对策 郑州轻工业学院 会展经济与实务论文 题目 郑州会展业发展现状的 SWOT分析和应对对策 学生姓名 张晨阳 专业班级 信息管理与信息系统 学 号 541106040147 院 （系） 经济与管理学院 指导教师(职称) 谢芳 完成时间 2012年11月 15日  PAGE \* MERGEFORMAT I 郑州会展业发展现状的SWOT分析和应对对策 摘 要 会展业作为21世纪的新型朝阳产业，越来越受到国内外的重视。郑州作为河南省最具潜力的会展城市，有着许多得天独厚的优势和机会。以郑州国际会展中心的投入使用为标志，郑州会展业进入了快速发展阶段，全国大型流动展荟萃郑州，自主品牌展会迅速成长，形成了初具规模的会展经济体系，初步奠定了中部会展之都的地位。但也存在着劣势和威胁。 本文基于SWOT（strengths、weaknesses、opportunities、threats）分析法，分别从郑州会展业的优势、劣势、机会、和威胁四个方面惊醒全面的剖析，其中也将郑州会展业与周边城市的会展业进行比较，总结了问题并提出了解决方案，为了今后如何发展郑州的会展业寻找对策。 关键词 郑州会展 SWOT分析 品牌 竞争 Researches on the Development of Convention and Exhibition Industry in Zhengzhou Based on the SWOT Analysis ABSTRACT Convention exhibition industry which as a sunrise industry in the 21stcentury is receiving more and more attention both at home and abroad .And Zhengzhou as a great potential exhibition city in Henan province with many unique advantages and opportunities Taking Zhengzhou International Convention and Exhibition Center put into use for the mark, Zhengzhou Convention and exhibition industry has entered a stage of rapid development, the large-scale flow exhibition assembled in Zhengzhou, independent brand show rapid growth, has begun to take shape to form the Convention and exhibition economy, preliminary established the central exhibition of all position. but there are also some disadvantages and threats. This paper is based on the SWOT analysis manly to study the exhibition industry in Zhengzhou and come up with some problems as well as proposed solutions by comparing with areas. KEY WORDS convention and exhibition industry of Zhengzhou; SWOT analysis countermeasure 目 录 中文摘要 Ⅰ 英文摘要 Ⅱ 1.引言 1 2.郑州会展业的发展状况 1 3.郑州会展业的SWOT分析 1 3.1郑州会展业发展的优势（Strength） 1 3.1.1、会展场馆设施先进 1 3.1.2、展会规模增长迅速 2 3.1.3、品牌展会快速成长 2 3.1.4、会展形式创新拓展 2 3.2郑州会展业发展的劣势（Weakness） 2 3.2.1.会展行业人力资源需求不均衡 2 3.2.2.会展行业岗位职责与工作定额不确定 3 3.2.3.会展行业的激励机制呈现有