战略管理第四章作业.docVIP

Chapter 4—Business-Level Strategy TRUE/FALSE 2. A business-level strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in specific product markets. 4. Business-level strategy can be thought of as the firm’s core strategy. 12. To position itself differently from competitors, a firm must decide to either perform activities differently or to perform different activities. 15. Essentially, there are only two basic competitive advantages: cost and uniqueness. 16. Firms implementing cost leadership strategies often sell no-frills standardized goods or services to the industry’s most typical customers. 17. In general, firms can be most effective if they develop business-level strategies that will serve the needs of the “average customer.” 21. Human resources and other support activities are not value-creating activities in the value chain; only the primary activities create value. 24. The differentiation strategy is effective for products that are expensive, luxury consumer goods. It is not effective for common, inexpensive products such as doughnuts. 29. Unlike a cost leadership and a differentiation strategy, both focus strategies are less dependent on the completion of various primary and secondary activities in order to compete in a superior manner. 30. The activities in the value chains of companies using focus strategies are quite different than the activities in the value chains of companies using industry-wide business strategies. 31. A risk of a focus strategy is that the needs of the customer within a narrow competitive segment may become more similar to those needs of customers in the whole market. 34. A customer relationship management system will allow firms to identify the trade-offs that customers are willing to make between differentiated features and low cost. MULTIPLE CHOICE 5. When selecting a business level strategy, the firm must determine al