Ikea-SWOTanalysis.docVIP

Case13: SWOT analysis of IkEA IKEA is amongst the biggest retailers of furniture in the world. Would you believe that the business sells more than 10,000 furnishing products from well over 300 stores in around 40 countries. The company has in excess of 600 million visitors to its stores, and its very successful website attracts in excess of 600 million visitors every year . IKEA is a Scandinavian company famous for furniture from living rooms to childrens bedrooms. 在最大的零售商宜家是世界上的家具。你会相信业务销售超过10000家具产品从超过300家的连锁店在大约40个国家。公司拥有超过6亿的游客到门店,其非常成功的网站吸引了超过6亿游客每年。宜家是一个斯堪的纳维亚公司出名的家具从客厅到儿童卧室。。 Strengths IKEA is certainly an environmentally friendly business with a keen focus upon sustainability. In years gone by the company had been accused of encouraging wastefulness since it made a very large numbers of furniture  HYPERLINK /lesson-store/lesson-plc.html products at low  HYPERLINK /lesson-store/lesson-pricing.html prices. As part of an integrated public relations campaign - IKEA now focuses on sustainability and made it an underpinning principle of its business philosophy. 宜家当然是一个环保业务有着敏锐专注于可持续发展。前些年,该公司被指控鼓励浪费,因为它使一个非常大量的家具产品以较低的价格。作为一个集成的公共关系活动——宜家现在关注可持续发展,并使之成为支撑其业务原则的哲学。 In 2011 IKEA has the enviable record of recycling more than 85% of the packaging and other waste from its stores. Products and materials, suppliers, climate change and community involvement are the fundamental principles of IKEAs sustainability approach. For example, IKEA imposes very strict control measures on some of its suppliers, such as those based in the greater China region. 2011年宜家有令人羡慕的记录,回收85%以上的包装和其他废物从商店。产品和材料、供应商、气候变化和社区参与的基本原则是宜家的可持续发展的方法。例如,宜家征收非常严格控制措施在一些供应商,比如那些位于大中华地区. .。 IKEA likes satisfied customers. The business manages to score highly in customer satisfaction surveys. Many  HYPERLINK /lesson-store/lesson-marketing-research.html marketing research companies rank IKEA in their top 10 companies for customer satisfaction. They managed to enhance their brand associati