Chapter 11E-Business Strategy.pptVIP

Chapter 11: E-Business Strategy LEARNING OBJECTIVES(1): Outline the steps involved in strategy development. List the major drivers of e-business strategy and their impact. Explain the importance of an e-business value chain. Describe the process of business model evaluation. Discuss how alliances and acquisitions relate to strategy development. Identify the major strategies e-businesses are using to differentiate themselves. LEARNING OBJECTIVES(2): List the advantages that a pioneering firm can gain. Explain the importance of brand names for e-businesses. Describe the strategic role of portals. Identify the alternative competitive arenas where e-businesses can find opportunities. Describe the measures that businesses can use to judge e-business success. Vignette: Microsoft vs. The World (1) Thinking Strategically Determine the environmental factors influencing Microsoft. What are Microsoft’s strengths and weaknesses. Decide which of Microsoft’s strengths allow it to gain an advantage over its competitors. List environmental threats that Microsoft faces currently and could face in the future. Microsofts Internet Strategic Actions: Purchases/License/Alliances Vignette:  Microsoft vs. The World (3) Thinking Strategically What steps could Microsoft could take to lower those threats. Speculate on the future opportunities that Microsoft may have. List the different competitive arenas in which Microsoft is competing. What steps Microsoft would need to take to take to pursue those opportunities. Recommend a strategy that a company could use to compete in the same markets as Microsoft. What Is Strategy A strategy consists of a pattern of decisions that set the goals and objectives that lead to long run competitive advantages for a firm. Undertake a SWOT analysis. Determining distinctive competencies. Determining the competitive arena. Develop a plan to reach the business goals. Definitions: A value chain is a way of envisioning the collection of activities that