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What We Do /company/nielsen_cr.shtml Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help our clients find the best paths to growth. Clients work with our services to: Measure?their market performance Analyse?market dynamics Diagnose?and solve marketing and sales problems, and Identify?and capture growth opportunities Our people work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions. Market MeasurementOur major market-measurement services provide comprehensive coverage of: Sales to consumers of fast-moving consumer packaged goods, gathered at the point of sale in retail stores of all types and sizes. These retail measurement services provide clients with essential facts on how their products are performing compared with their competitors, and on trends and changes in market conditions and sales results. They also provide critical information on the use of promotional activities at the retail level, such as special displays or pricing, and on distribution and stock conditions in retail stores. Purchases by consumers of packaged goods and other products, gathered through participating panels of consumer households and through customised studies. These consumer panel and consumer research services provide a foundation for understanding and analyzing consumers’ motivations, attitudes, behaviour, shopping patterns and demographic characteristics. Analytical Tools and ServicesWe offer a wide range of software and professional services that enable clients to receive, select and evaluate our market-measurement information, integrate it with their own data and third-party information, and apply it to specific business issues and situations.Clients can view and analyse information from many perspectives, suc