英语应用文写作课程 学.pptVIP

电大开放教育本科英语专业（商务方向） 商务英语应用文写作课程 学习辅导（第2讲） 云南广播电视大学 郭若瑞 商务英语写作技巧 1. Use Appropriate Tone Tone is related to the feeling of a message conveying to its readers. You should match your tone to your purpose in business writing. Try to create a friendly and sincere tone so that your readers will understand that you sincerely wish to be of service. 1. Use Appropriate Tone Compare: Angry tone: We received our order No. CL 518 yesterday. But when we turned on the machine, it did not work. Because of its bad condition we doubt your company’s ability to make high quality products. Better tone: I am writing with reference to order No. CL 518 received yesterday. When we turn on the machine , it did not work. It seems it was not tested before dispatch. Please let us know what you intend to do in this matter. 商务英语写作技巧 2. Create “you” Attitude The business message written from the point of the reader is known as the “you” attitude. Applying “you” attitude rather than “I” attitude can create an appropriate and friendly tone and make your message more effective. 2. Create “you” Attitude For creating “you” attitude, you should do: 1. Focus the attention of your message on the target reader. 2. Try to use words such as “you”, “Your” to make him/her feel important. 3. Try to visualise things from his /her points of view. 2. Create “you” Attitude Compare: Poor: We would like to cite two reasons for the price rise as follows. Better1: You are invited to note two reasons for the price rise. Better2: You are invited to note two reasons that best explain the price rise. 2. Create “you” Attitude Compare: Poor: We are in need of funds and that’s why your overdue bill must be paid right away. Better1: To maintain your excellent credit reputation, please remit your overdue bill. Better2: To maintain your excellent credit reputation, please remit us your bill overdue. 2. Create “you”