第一章战略管理概述课件1.pptVIP

* * * * * * Copyright 2007 Prentice Hall Ch 1 -* Advantages of International Operations (cont’d) Less intense competition Lower taxes Economies of scale Copyright 2007 Prentice Hall Ch 1 -* Disadvantages of International Operations Difficult communications Underestimate foreign competition Cultural barriers to effective management Complications arising from currency differences * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Copyright 2007 Prentice Hall Ch 1 -* Vision Statement – What do we want to become? Mission Statement – What is our business? Key Terms Copyright 2007 Prentice Hall Ch 1 -* Largely beyond the control of a single organization Key Terms  Opportunities and Threats (External) Copyright 2007 Prentice Hall Ch 1 -* Process of conducting research and gathering and assimilating external information Key Terms Opportunities Threats Environmental Scanning (Industry Analysis) Copyright 2007 Prentice Hall Ch 1 -* Basic Tenet of Strategic Management Key Terms Opportunities Threats Strategy Formulation Take advantage of External Opportunities Avoid/minimize impact of External Threats Copyright 2007 Prentice Hall Ch 1 -* Controllable activities performed especially well or poorly Key Terms  Strengths Weaknesses (Internal) Copyright 2007 Prentice Hall Ch 1 -* Assessing the Internal Environment Key Terms Strengths Weaknesses Internal Factors Performance Metrics Financial Ratios Industry Averages Survey Data Copyright 2007 Prentice Hall Ch 1 -* Mission-driven pursuit of specified results more than one year out Key Terms  Long-term Objectives Copyright 2007 Prentice Hall Ch 1 -* Long-term Objectives Key Terms Essential for ensuring the firm’s success Provide direction Aid in evaluation Create synergy Focus coordination Basis for planning, motivating, and controlling Copyright 2007 Prentice Hall Ch 1 -* Means by which long-term objectives are achieved Key Terms  Strategies Copyright 2007 Prentice Hall Ch 1 -* Strategies Key T