营销学发展史.doc

课程名称：市场营销性质：平时作业 ：： 营销学的历史与趋势 摘要:营销无处不在，人们的日常生活多数活动都与营销有关，对人们的日常生活产生深刻的影响。在20世纪50年代，营销学就形成了比较完整的学科体系，市场营销理论于20世纪初诞生在美国。它的产生是美国社会经济环境发展变化的产物,知识经济时代对市场营销学提出了改革与创新的要求‘提出了重构市场营销学学科体系的主要内容。此外，为促进市场营销的发展使营销适应人们的需求，适应市场环境了解如何对营销进行改进发展。为此，了解市场营销的发展历史与发展趋势对于营销学的历史的了解以及未来趋势的研究有着必要的意义，本文通过对营销学在企业战略中的变化、历史发展情况讲述了营销学的历史与趋势。 关键词:营销学；历史，发展趋势，分析研究 History and Trends in Marketing Abstract :Marketing is everywhere, most peoples daily lives and marketing-related activities, have a profound impact on the daily lives. In the 1950s, marketing formed a relatively complete system of discipline, marketing theory in the early 20th century, was born in the United States .It produces a change in American social and economic environment of product development.Marketing began to use thought to guide the development of the marketing mix of marketing.With the continuous development of the market, people have put a lot of marketing ideas such as: 4P, marketing mix, social marketing.Marketing birth to tremendous social change, along with the development of industrialization are changing marketing updates;In China marketing innovation and development from the Enlightenment, just 30 years, 15 years ago focused on the introduction of Western marketing theory, digestion and promote the spread.Since Chinas accession to WTO, Chinas market economy gradually phase in line with the international market, companies face increasing competition and challenges, companies under pressure from home and abroad.At this point, only the science of marketing strategies to enhance information access speed, understand the market changes, increase sales, we can guarantee the healthy and stable and orderly development of enterprises.For the era of knowledge economy, the knowledge economy era Marketing proposed reform and innovation requirements proposed reconstruction of the marketing discipline system main content. In addition, to promote the development of marketing enables marketers to adapt to the needs of people, lear