题目：论“微时代”微电影兴起的原因和.docVIP

题目：论“微时代”微电影兴起的原因和 发展前景 院（系） 　　　 文学院　 　　 专 业 　　 　广播电视新闻学　 　　 届 别 　　　 2012届 　　 　 学 号 　　 0818122031　　 姓 名 　　 童静　　 　 指导老师 肖航 讲师 华侨大学教务处印制 2012年5月 摘 要 微电影是指微时代条件下诞生的适合在新媒体平台上传播、适合通过移动终端设备观看的经过专业化制作的被人们广泛关注和讨论的故事短片，囊括原创故事、影视套拍、商业定制和游戏互动等形式。 低门槛设置涌现大批微电影创作人和内容供应商，低投入高产出的巨大收益使得资本大量注入，碎片化时间的重要填充，这三个来自微电影创作人、投资人和受众的原因促使了微电影的兴起。但微电影毕竟诞生不到两年，在其如火如荼的发展态势下，必然会面临各种挑战和机遇。这些挑战一方面来自于微电影本身，如过度商业化导致庸俗化，专业性不够流失大量受众；另一方面也源于微电影市场，资本收缩可能导致微电影昙花一现。要使得微电影有长远的发展，需抓住现有的大政策和互联网大环境，需开拓微电影的播出平台。 关键词： 微电影 资本 碎片化 66号令 院线  ABSTRACT Micro Film, suitable for being transmitted on new media platform and being watched through mobile terminal devices, refers to the widely-recognized and discussed brief story show after being processed professionally that come into being due to the micro era with various forms like original story, reshooting between Films and TV-series, commercial customization, interactive game, etc. included. Large amount of micro Film producers and content suppliers surge due to the low limitation, masses of capital gathered by huge profits with low investment and high output, the supplement of fragmentary time; all of these three reasons related to the producer, investor and audience of the micro Film respectively have brought about its current growth. However, micro Film has come into our sight for less than two years after all. It will certainly face many kinds of challenges and chances under its current booming development. On the one hand, there are self reasons such as the vulgarization lead by the excessive commercialization, the reduction of audiences by the insufficiency of professionalism; on the other hand, there are reasons coming from the market like the capital shrinkage, both kinds of these challenges will probably make the micro Film last temporarily. Therefore, the general policy and the general