上海英语高级口译格资证第书一阶段考试.docVIP

SECTION 4: LISTENING TEST (30 minutes) Part A: Note-taking and Gap-filling Directions: In this part of the test you will hear a short talk. You will hear the talk only once. While listening to the talk, you may take notes no the important points so that you can have enough information to complete a gap filling task on a separate ANSWER BOOKLET. You are required to write ONE word or figure only in each lank. You will not get your ANSWER BOOKLET until after you have listened to the talk. Advertising is important to companies because no company can make a ________(1) on any product unless it advertises it first in the ____________(2). There are three categories of media: print, broadcast and __________(3). The print media consist of newspapers and ________(4). Newspaper ads can reach large numbers of people, but they are not very ___________(5) or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most ___________(6) in the product, but it can be very expensive. The broadcast media include __________(7) and television. Of all the media, television is the most dramatic. so television ads are easy to __________(8). Whats more, almost everybody watches TV, and most TV programmes are broadcast _______(9). TV ads are viewed by millions of people all over the country. TV advertisement is enormously ___________(10). The most common direct medium is the __________(11). The advantage is that the ad goes directly in the ___________(12) customers hands. But these ads are often called “________(13) mail”, and are thrown away without being ___________(14). Another direct medium is _____________(15), those huge signs on the street. The message on billboards is ____________(16), but it has to be very _________(17). The third type of direct medium is signs and ____________(18), which are usually used in point of purchase advertising and can be found in ______________(19) and shop windows. The advantage is that they are ______________(20). Part