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Chapter 4: Business Reporting, Visual Analytics, and Business Performance Management  Learning Objectives Define business reporting and understand its historical evolution Recognize the need for and the power of business reporting Understand the importance of data/information visualization Learn different types of visualization techniques Appreciate the value that visual analytics brings to BI/BA … (Continued…) Learning Objectives Know the capabilities and limitations of dashboards Understand the nature of business performance management (BPM) Learn the closed-loop BPM methodology Describe the basic elements of balanced scorecards Opening Vignette… Self-Service Reporting Environment Saves Millions For Corporate Customers Background Business Challenge Solution Results Answer discuss the case questions. Questions for the Opening Vignette What does Travel and Transport, Inc., do? Describe the complexity and the competitive nature of the business environment in which Travel and Transport, Inc., functions. What were the main business challenges? What was the solution? Implementation? Why do you think a multi-vendor, multi-tool solution was implemented? List and comment on three main benefits of the implemented system. Business Reporting Definitions and Concepts Report = Information ? Decision Report? Any communication artifact prepared to convey specific information A report can fulfill many functions To ensure proper departmental functioning To provide information To provide the results of an analysis To persuade others to act To create an organizational memory… What is a Business Report? A written document that contains information regarding business matters. Purpose: to improve managerial decisions Source: data from inside and outside the organization (via the use of ETL) Format: text + tables + graphs/charts Distribution: in-print, email, portal/intranet Data acquisition ? Information generation ? Decision making ? Process management Business Reporting Key to An