FOP-Sesion 02.pptVIP

? 2000 APICS Fundamentals of PlanningSession 2 Objectives PO 1 Understand the foundations for planning EO 1.05 Identify who/what a customer is EO 1.06 Describe the supply chain EO 1.07 Develop the lead time concept EO 1.08 Introduce the concept of demand management EO 1.09 Understand the skills required for effective teamwork Who is My Customer? Where do they live and work? What is their age and gender? What is their occupation and income? Market Segment Types of Customers Consumers Distributors Prescribers Influencers Intermediaries Your Customers: Population Percentages Satisfied Customers Dissatisfied Customers Best Customers Why do your Customers buy your Product or Service? It meets a need or fulfills a want It is a solution to a problem Customer Needs/Wants Needs: Must Haves, features that the customer believes add value and is willing to pay for Wants: features the customer would like to see at no additional cost Measuring Customer Service Focus Groups Telephone Interviews Personal Interviews Professional Marketers Mail Surveys Observation Experiments Who? What? Where? How? What to do with the results? Test your method! Marketplace Order Qualifiers Order Winners Non-issues Time-Based Competition Includes design, production, processing, and delivery Delivery Speed Time to Market Systems Production Processes Service hours Communication across the Supply Chain Information Technology Computers and Communication 24 hours a day, 7 days a week Electronic Data Interchange A computer link between two or more companies to share inventory records and ordering information Electronic Commerce Product information, potential suppliers, questions answered, placing orders with anyone, anywhere, at anytime Business Network Partnerships Linked companies that share mutual goals Lead Time Definition 1) A span of time required to perform a process (or series of operations). 2) In a logistics context, the time between recognition of the need for an ord