数据挖掘在销售预测中的应用(初稿)..docVIP

数据挖掘在销售预测中的应用 易飞 南京信息工程大学职业技术学院，南京 210044 摘要：销售量的预测对于生产和销售部门是极其重要的，面对销售部门日益增长的海量数据，给出一个完整的数据挖掘过程，包括数据选择，数据准备、数据调整、挖掘算法的实现等，通过销售预测，企业可以制定科学合理的原材料一采购计划、生产计划、人员配备计划、库存计划以及营销计划。因此，销售预测决策支持系统对企业的经营决策具有重要的研究意义。 关键字： 数据挖掘,销售预测,神经网络 Application of Data Mining in Sales Management Abstract：Face to big number data which increase day after day of sales department, this paper presents an integrated data mining precession. It includes selection of data, preparation of data regulation of data, implementation of mining algorithms and so on. To the result of sale forecasting, enterprises can rational materials procurement plan, production schedule, staffing plan. Just make Stock planand marketing plan. So sale forecasting DSS used for supporting sale decision and other decisi are important for the development of enterprises. Key words: Data Mining; Sales Forecasting; Neural Network 目录 摘要.................................................................................................................... ............ 0 Abstract........................................................................................................... ..............0 第一章 绪论..................................................................................................................2 1.1研究的背景及意义................................................................................................2 第二章 数据挖掘技术介绍......................................................... .................................3 2. 1数据挖掘的定义与目的.............................................................. .............................3 2.2数据挖掘的处理过程.................................................... ........................................... 3 2.3数据挖掘的主要功能.................................................... ........................................... 4 2.4数据挖掘常用方法.......................................................... ......................................... 5 2.5数据挖掘中适用于销售预测的方法及特点................... .........