中外设计史第二三四五课件.ppt

第五节 国际主义设计运动 产品设计与平面设计 产品设计 光滑的黑、灰和白色塑料作产品的外观 几何形态为主，多为方形或圆柱形的设计结构 称为“黑盒子美学” 平面设计 风格精确而非人性化，与“少即是多”主张十分吻合 论述包豪斯产生的背景，分析格罗庇乌斯设计思想和包豪斯教育的特点——13下半年论述题 背景：工业革命以后社会生产分工，设计获得独立地位。产品的弊端：粗制滥造，产品审美标准失落。原因：技术人员沉醉于新技术材料和销路忽视美学；艺术家不顾平民百姓使用的产品。因此艺术与技术对立严重，加上后来复古风潮的奢华之风更加剧矛盾，印发了一场设计领域革命 设计思想：提倡建筑设计与工艺统一，艺术与技术结合，讲究功能、技术和经济效益。 教学特点：反对模仿因袭，将产品设计同机器生产、社会发展及各门艺结合起来，培养学生动手能力和理论素养。 人有了知识，就会具备各种分析能力， 明辨是非的能力。 所以我们要勤恳读书，广泛阅读， 古人说“书中自有黄金屋。 ”通过阅读科技书籍，我们能丰富知识， 培养逻辑思维能力； 通过阅读文学作品，我们能提高文学鉴赏水平， 培养文学情趣； 通过阅读报刊，我们能增长见识，扩大自己的知识面。 有许多书籍还能培养我们的道德情操， 给我们巨大的精神力量， 鼓舞我们前进。 Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ganis, PhD FOR EDUCATIONAL USE ONLY For publication, reproduction or transmission of images, please contact individual artists, estates, photographers and exhibiting institutions for permissions and rights. Slide concept by William V. Ga